Wendover Corporation Introduces Technology Marketing Report

HAVERFORD, Pa.--(BUSINESS WIRE)--Jan. 7, 2003--

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First-of-a-Kind Service Matches Technology Marketers With Future,

Budgeted IT Projects At Corporations Throughout North America

Wendover Corporation announced today an IT marketing service that provides technology sellers a window into actual, funded IT assignments that will be deployed by companies throughout North America within the next 30 to 180 days. The Wendover Technology Marketing Report is based on completed surveys with 180,000 technology decision makers to uncover some $3.6 billion of new IT spending initiatives, and then offers subscribers the precise specifications and requirements for each assignment, along with the contact information and the deployment stage of the project. The new service is the result of 10 years of development, including the identification of some 80,000 targeted companies, representing the largest firms in North America, as well as the development of proprietary survey techniques and questionnaires and a password-protected, information database and Web site available exclusively to subscribers of the service.

"The new service represents the first time technology marketers can log on to a single Web site and find actual, confirmed, new IT initiatives, classified by investment, geography, size of firm, and type of technology, such as CRM, ERP, networking, e-commerce, consulting and services," says Larry Dillon, president and CEO of Wendover Corporation, based in Haverford, PA. "In essence, we have our finger on the pulse of the North American market for new technology investments in very specific and meaningful terms for technology marketers, who now, more than ever, need real-time marketing intelligence in order to identify a narrowing market of opportunity."

Currently, Wendover researchers are uncovering some 40 new IT initiatives a day, 800 a month, with a calculated value of some $3.6 billion dollars. "These are qualified initiatives and opportunities that few sales forces in the country could uncover on their own because of their narrow focus. We don't begin our research from a preconceived position, trying to find a given assignment for CRM, .Net, or any other technology. We survey for the complete universe of initiatives, which allows us to be more efficient in our search and pursuit, delivering clients a greater volume of qualified business leads for precise, funded IT initiatives."

Subscribers to the service can customize the data they receive according to any number of variables, and pricing for the service is set by the depth and breadth of the information they choose to receive across a market, geography or technology.

For more information about the Wendover Technology Marketing Report, please visit: www.wendovercorp.com.

About Wendover Corporation

Wendover Corporation is the world's only IT marketing intelligence firm dedicated to uncovering future, budgeted IT projects at leading corporations and sharing those opportunities with a roster of blue-chip clients. Each year, Wendover researchers complete some 180,000 surveys with technology decision makers and identify more than $3.6 billion of future IT investments that have yet to be bid, contracted or deployed. Based in Haverford, PA, Wendover Corporation is also the publisher of the Wendover IT Spending Index, technology's only forward-looking, sector specific, survey of future IT projects, and generally considered a leading economic indicator for technology.