Making
too much money already? Don't want the business to grow? Getting
confused because you have too many clients? Well, here are some ways
you can screw up a presentation and prevent that annoying revenue from
getting any bigger:
- Offer
a solution without first explaining the problem - Solutions without
problems seem, to even the most gullible among us, like a rip-off.
Worse, a solution offered without knowledge of the prospects problems
could end up being catastrophically wrong, like a doctor prescribing a
drug without a careful review of the patient. While the drug may work
for a lot of people, that patient might have an allergy that a simple
investigation could have uncovered. Your prospect isn't likely to
forgive a mistake made from a lack of proper diagnosis.
- Be
stingy with your expertise - The free consultation you are providing is
important. The prospect needs to gain valuable information from the
process. Be stingy with your knowledge and the client won't really
listen to your pitch, let alone become a client.
- Insult
the prospect - This is actually incredibly easy to do. Most people
imagine an insult to be a direct attack on a person's appearance or
character but there are actually many simpler ways to hurt a
prospective client's feelings. If you want to insult your prospect and
lose your chance at a new client you should make them feel stupid for
the software and hardware choices they have made to date. You should
belittle their current solution harshly. You should avoid providing any
information about the solution you are providing and concentrate on
tearing apart the solution they are currently using. That is a surefire
way to leave a sales opportunity empty-handed.