How Not to Make a Sale

Posted on July 10, 2008 12:48 by nic
Making too much money already? Don't want the business to grow? Getting confused because you have too many clients? Well, here are some ways you can screw up a presentation and prevent that annoying revenue from getting any bigger:

  1. Offer a solution without first explaining the problem - Solutions without problems seem, to even the most gullible among us, like a rip-off. Worse, a solution offered without knowledge of the prospects problems could end up being catastrophically wrong, like a doctor prescribing a drug without a careful review of the patient. While the drug may work for a lot of people, that patient might have an allergy that a simple investigation could have uncovered. Your prospect isn't likely to forgive a mistake made from a lack of proper diagnosis.
  2. Be stingy with your expertise - The free consultation you are providing is important. The prospect needs to gain valuable information from the process. Be stingy with your knowledge and the client won't really listen to your pitch, let alone become a client.
  3. Insult the prospect - This is actually incredibly easy to do. Most people imagine an insult to be a direct attack on a person's appearance or character but there are actually many simpler ways to hurt a prospective client's feelings. If you want to insult your prospect and lose your chance at a new client you should make them feel stupid for the software and hardware choices they have made to date. You should belittle their current solution harshly. You should avoid providing any information about the solution you are providing and concentrate on tearing apart the solution they are currently using. That is a surefire way to leave a sales opportunity empty-handed.

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March 12. 2010 07:23