Well, for a little while we became one of those sadly typical corporate blogs that starts, stops and wanders into complete stagnation. This, as we know, is worse than not having a blog at all, but fortunately there is a way to fix such a mistake . . . start writing again. So, here I am.

Now, you may be wondering what Captain Obvious has to do with our restart of blogging. Basically he is here to deliver our first topic which we will be discussing in depth for the next few weeks. As we everything that Captain Obvious discusses, this will seem like something that everyone already knows, something . . . obvious.

Captain Obvious says, "If you purchase sales data you must work that data to see a return on your investment." Obvious, right? But, I could tell you many stories about companies disappointed with leads they never worked. I could give you anecdote after anecdote of sales managers complaining about data that didn't bother to use.

Over the next few weeks we will talk about how to properly work sales data, from the initial calls to the close. Through this we will make sure that everyone is getting the most from their leads. While the focus will often be on the type of data we provide, we will also discuss leads generated through marketing campaigns and online efforts.

We're aiming for two posts a week so keep an eye here or, better yet, sign up for our RSS feed and get the updates delivered.