In honor of all the good luck the number 13 has brought me I thought I
would pass on an equal quantity of advice to all you burgeoning sales
geniuses. These sales presentation tips have all been gleaned from the
wise minds around me and are supported by several accumulated lifetimes
of experience.
- Boy Scout It - Always be as
prepared as possible with demos, marketing materials, witty comebacks
and FAQ answers. The less paper you have to shuffle through to find an
answer, the smarter and more capable you look.
- Practice,
Practice, Practice - You may or may not consider yourself a sales
person, but like it or not you are now playing one. It's a good idea to
practice the techniques you plan to use in your presentation. Get used
to speaking well and warm up your voice before going in. We recommend
repeating "Unique New York" or "How now brown cow" a few times to warm
up the mouth and vocal cords. Other favorites include, "The tarantula
enjoys a tasty piece of chewing gum" and "The arsonist has oddly shaped
feet". These saying will lighten your mood and prepare you to speak
clearly about your offerings.
- Wow Them - Within the
first few moments of presenting your solutions you had better have
grabbed their attention or it will wander elsewhere. Prospects are like
raccoons, you've only got them until something shinier comes along.
Present your expertise, their needs and your solution within the first
few minutes of the review.
- Surprise Yourself -
Anytime you see something unique about your product or service,
particularly if the prospect points it out, be as excited as you were
the first time.
- Let Them Touch It -
If you have a tangible solution to a problem, hardware or software,
give your prospect the opportunity to use it. Give them the illusion of
already owning it. Chances are they won't want to give it back.
- Lighten
Up - It is alright to be funny. In fact, humor can be a great way to
disarm and identify. If you don't happen to be particularly funny in
your own right, feel free to bring someone or something funny along.
Just remember: No politics and no religion. Peoples concept of "funny"
tends to differ extensively in those areas.
- Look at
Me When I'm Talking to You - Make eye contact. People who avoid eye
contact are usually lying or trying to look at something they
shouldn't. Looking someone in the eyes conveys honesty.
- Gesticulate
(aka Move your hands). Visually illustrate your points. When discussing
points, count them off on your fingers or illustrate the size of
savings with some kind of "so big" hand motion.
- Paint
a Picture - Get your prospect to visualize the benefits your offering.
Maybe they are cozy beside a fire instead of flicking frozen tears off
their face in a chilly server room. Or, maybe they are being lauded at
an awards ceremony for saving the company all of that money your
fantastic hand motions just implied.
- Give Them the
Wheel - Does the prospect seem tense? Worried? Irritated? Give control
back to them. Humble yourself a little by appealing to their particular
expertise. Set that mood.
- Watch the Watch - Stick to
your time promises. If you hit the limit you set for yourself prepare
to wrap up. If you have done everything right, the prospect will ask
for more time.
- Speed Zones - Speaking quickly while
presenting tends to draw people in and make them keep pace. It also
makes you look smarter than the stumbling, bumbling type. Then, when
you hit technical specifications and pricing, slow down. This will add
a sense of importance and ensure comprehension.
- Apples,
Oranges and Kumquats - Be sure to create a clear separation between
different offerings. If customers don't understand the lines between
solutions, one dud might drag the whole sale to the bottom.
Feel free to add a few more in the comments.