Lead Nurturing
Research performed by Wendover and several other organizations has found that most companies follow less than 10% of their sales leads. The remaining leads find their way into the dead lead file. These sales tailings, a mining term referring to the debris left after traditional prospecting, often contain valuable prospects that will go uncontacted without intervention.
Wendover provides a third party Lead Nurturing service which can glean the valuable opportunities in the sales tailings and reintroduce them into your sales team. This process is capable of uncovering as much as 60% of your "dead" or orphaned leads. There are essentially four steps to the process.
1. Wendover uses proprietary software and processes to analyze the dead leads.
2. Wendover evaluates the results of the analysis and estimates the potential value of the sales tailings.
3. A specially assigned team requalifies and nurtures the leads until they are ready to be reintroduced into your sales department.
4. Leads are reintroduced into you sales cycle at an agreed upon point.
Current projects with large sales organizations have shown a highly favorable result from the lead nurturing process. The opportunity available in the sales tailings is potentially huge for those willing to commit to retrieving it. Let Wendover help you glean the gold that you have been throwing away.
|
|